Skip to main content
Consumer Experience in the Digital Environment
0%
Focus Mode is ON. Click ‘X’ at right bottom to close it.
Previous
Presentation & Recording 11
General
Announcements
Course Syllabus
Course Materials
Student Module Satisfaction
Readings
Q&A
Week 1
Presentation & Recording 1
Activity 1: Consumer Behaviour
Presentation & Recording 2
Readings + Resources 2
Formative Assessment 1
Week 2
Presentation & Recording 3
Presentation & Recording 4
Activity 2
Week 3
Presentation & Recording 5
Presentation & Recording 6
Activity 3
Week 4
Presentation & Recording 7
Formative Assessment 2
Presentation & Recording 8
Week 5
Presentation & Recording 9
Activity 4
Presentation & Recording 10
Week 6
Presentation & Recording 11
Formative Assessment 3
Presentation & Recording 12
Activity 5
Week 7
Presentation & Recording 13
Presentation & Recording 14
Week 8
Presentation & Recording 15
Formative Assessment 4
Presentation & Recording 16
Week 9
Presentation & Recording 17
Presentation & Recording 18
Week 10
Presentation & Recording 19
Presentation & Recording 20
Week 11
Summative Assessment 1
Summative Assessment 2
Next
Side panel
Categories
All categories
GBSB
MAD 2026
MA
MAD 2026 MA Winter TERM
MAD 2026 MA Spring TERM
MAD 2026 MA Fall TERM
MASTER
MAD 2026 MASTER Winter TERM
MAD 2026 MASTER Spring TERM
MAD 2026 MASTER Fall TERM
BA
MAD 2026 BA Winter TERM
MAD 2026 BA Spring TERM
MAD 2026 BA Fall TERM
MBA
MAD 2026 MBA Winter TERM
MAD 2026 MBA Spring TERM
MAD 2026 MBA Fall TERM
MT 2026
BA
MT 2026 BA Winter TERM
MT 2026 BA Spring TERM
MT 2026 BA Fall TERM
MSC
MT 2026 MSC Winter TERM
MT 2026 MSC Spring TERM
MT 2026 MSC Fall TERM
FOUNDATION
MT 2026 FOUNDATION Winter TERM
MT 2026 FOUNDATION Spring TERM
MT 2026 FOUNDATION Fall TERM
PHD
MT 2026 PHD Winter TERM
MT 2026 PHD Spring TERM
MT 2026 PHD Fall TERM
MBA
MT 2026 MBA Winter TERM
MT 2026 MBA Spring TERM
MT 2026 MBA Fall TERM
MT 2026 ERASMUS
BCN 2026
MA
BCN 2026 MA Winter TERM
BCN 2026 MA Spring TERM
BCN 2026 MA Fall TERM
BA
BCN 2026 BA Winter TERM
BCN 2026 BA Spring TERM
BCN 2026 BA Summer TERM
BCN 2026 BA Fall TERM
MSC
BCN 2026 MSC Winter TERM
BCN 2026 MSC Spring TERM
BCN 2026 MSC Summer TERM
BCN 2026 MSC Fall TERM
ABI
BCN 2026 ABI Winter TERM
BCN 2026 ABI Spring TERM
BCN 2026 ABI Fall TERM
MBA
BCN 2026 MBA Winter TERM
BCN 2026 MBA Spring TERM
BCN 2026 MBA Summer TERM
BCN 2026 MBA Fall TERM
FOUNDATION
BCN 2026 FOUNDATION Winter TERM
BCN 2026 FOUNDATION Spring TERM
BCN 2026 FOUNDATION Fall TERM
SUMMER SCHOOL
Online 2026
MA
Online 2026 MA Winter TERM
Online 2026 MA Spring TERM
Online 2026 MA Fall TERM
BA
Online 2026 BA Winter TERM
Online 2026 BA Spring TERM
Online 2026 BA Summer TERM
Online 2026 BA Fall TERM
MSC
Online 2026 MSC Winter TERM
Online 2026 MSC Spring TERM
Online 2026 MSC Summer TERM
Online 2026 MSC Fall TERM
FOUNDATION
Online 2026 FOUNDATION Winter TERM
Online 2026 FOUNDATION Spring TERM
Online 2026 FOUNDATION Fall TERM
PHD
Online 2026 PHD Winter TERM
Online 2026 PHD Spring TERM
Online 2026 PHD Fall TERM
MBA
Online 2026 MBA Winter TERM
Online 2026 MBA Spring TERM
Online 2026 MBA Summer TERM
Online 2026 MBA Fall TERM
Simulation 2026
2026 SIM Winter TERM
2026 SIM Spring TERM
2026 SIM Fall TERM
Workshops & Guest Speakers 2026
2026 WRKSPK Winter TERM
2026 WRKSPK Spring TERM
2026 WRKSPK Fall TERM
COMMON
External Certifications
G-ACCELERATOR
TRAINING
TRIPLE IMPACT
IDEATION
MARKET TEST
MANAGEMENT
MENTORING
G-ACCELERATOR-2026
AgriTech
AgriTech-2026
TEMPLATES
Registration Bachelor
2025-2026
2024-2025
2023-2024
2022-2023
2021-2022
OLD
BCN 20/21
BBA
BCN 2020 BBA FALL TERM
BCN 2021 BBA WINTER TERM
BCN 2021 BBA SPRING TERM
MsC
BCN 2020 MsC FALL TERM
BCN 2021 MsC WINTER TERM
BCN 2021 MsC SPRING TERM
MA
BCN 2020 MA FALL TERM
BCN 2021 MA WINTER TERM
BCN 2021 MA SPRING TERM
MT 20/21
MAD 20/21
MsC
MAD 2020 MsC FALL TERM
MAD 2021 MsC WINTER TERM
MAD 2021 MsC SPRING TERM
MA
MAD 2020 MA FALL TERM
MAD 2021 MA WINTER TERM
MAD 2021 MA SPRING TERM
ONLINE 20/21
BBA
OL 2020 BBA FALL TERM
OL 2021 BBA WINTER TERM
OL 2021 BBA SPRING TERM
BA ONLINE MT WINTER TERM
BA ONLINE MT SPRING TERM
MsC
OL 2020 MsC FALL TERM
OL 2021 MsC WINTER TERM
OL 2021 MsC SPRING TERM
MA
OL 2020 MA FALL TERM
OL 2021 MA WINTER TERM
OL 2021 MA SPRING TERM
OL 2021 MA SUMMER TERM
MT 21/22
BA
MT 2021 BA FALL TERM
ONLINE 21/22
BBA
OL 2021 BBA FALL TERM
BA MT
OL 2021 BA MT FALL TERM
MA
OL 2021 MA FALL TERM
MsC
OL 2021 MsC FALL TERM
MAD 21/22
MA
MAD 2021 MA FALL TERM
MsC
MAD 2021 MsC FALL TERM
BCN 21/22
BBA
BCN 2021 BBA FALL TERM
BA
BCN 2021 BA FALL TERM
MsC
BCN 2021 MsC FALL TERM
MA
BCN 2021 MA FALL TERM
MT 2022
BA
MT 2022 BA Winter TERM
MT 2022 BA Spring TERM
MT 2022 BA Fall TERM
MIM
MT 2022 MIM Fall TERM
MAD 2022
MA
MAD 2022 MA Winter TERM
MAD 2022 MA Spring TERM
MAD 2022 MA Fall TERM
MSC
MAD 2022 MSC Winter TERM
MAD 2022 MSC Spring TERM
MAD 2022 MSC Fall TERM
BCN 2022
MA
BCN 2022 MA Winter TERM
BCN 2022 MA Spring TERM
BCN 2022 MA Fall TERM
BA
BCN 2022 BA Winter TERM
BCN 2022 BA Spring TERM
BCN 2022 BA Fall TERM
BBA
BCN 2022 BBA Winter TERM
BCN 2022 BBA Spring TERM
BCN 2022 BBA Fall TERM
MSC
BCN 2022 MSC Winter TERM
BCN 2022 MSC Spring TERM
BCN 2022 MSC Fall TERM
Online 2022
MA
Online 2022 MA Winter TERM
Online 2022 MA Spring TERM
Online 2022 MA Fall TERM
BA
Online 2022 BA Winter TERM
Online 2022 BA Spring TERM
Online 2022 BA Fall TERM
BBA
Online 2022 BBA Winter TERM
Online 2022 BBA Spring TERM
Online 2022 BBA Summer TERM
Online 2022 BBA Fall TERM
MSC
Online 2022 MSC Winter TERM
Online 2022 MSC Spring TERM
Online 2022 MSC Fall TERM
MIM
Online 2022 MIM Fall TERM
MT 2023
BA
MT 2023 BA Winter TERM
MT 2023 BA Spring TERM
MT 2023 BA Fall TERM
MIM
MT 2023 MIM Winter TERM
MT 2023 MIM Spring TERM
MT 2023 MIM Fall TERM
MAD 2023
MA
MAD 2023 MA Winter TERM
MAD 2023 MA Spring TERM
MAD 2023 MA Fall TERM
MSC
MAD 2023 MSC Winter TERM
MAD 2023 MSC Spring TERM
MAD 2023 MSC Fall TERM
BCN 2023
MA
BCN 2023 MA Winter TERM
BCN 2023 MA Spring TERM
BCN 2023 MA Fall TERM
BA
BCN 2023 BA Winter TERM
BCN 2023 BA Spring TERM
BCN 2023 BA Fall TERM
BBA
BCN 2023 BBA Winter TERM
BCN 2023 BBA Spring TERM
BCN 2023 BBA Fall TERM
MSC
BCN 2023 MSC Winter TERM
BCN 2023 MSC Spring TERM
BCN 2023 MSC Fall TERM
MIM
BCN 2023 MIM Fall TERM
ABI
BCN 2023 ABI Fall TERM
Online 2023
MA
Online 2023 MA Winter TERM
Online 2023 MA Spring TERM
Online 2023 MA Fall TERM
BA
Online 2023 BA Winter TERM
Online 2023 BA Spring TERM
Online 2023 BA Summer TERM
Online 2023 BA Fall TERM
BBA
Online 2023 BBA Winter TERM
Online 2023 BBA Spring TERM
Online 2023 BBA Fall TERM
MSC
Online 2023 MSC Winter TERM
Online 2023 MSC Spring TERM
Online 2023 MSC Fall TERM
MIM
Online 2023 MIM Winter TERM
Online 2023 MIM Spring TERM
Online 2023 MIM Fall TERM
MAD 2024
MA
MAD 2024 MA Winter TERM
MAD 2024 MA Spring TERM
MAD 2024 MA Fall TERM
MASTER
MAD 2024 MASTER Winter TERM
MAD 2024 MASTER Spring TERM
MAD 2024 MASTER Fall TERM
BA
MAD 2024 BA Fall TERM
MBA
MAD 2024 MBA Fall TERM
MT 2024
BA
MT 2024 BA Winter TERM
MT 2024 BA Spring TERM
MT 2024 BA Fall TERM
MSC
MT 2024 MSC Winter TERM
MT 2024 MSC Spring TERM
MT 2024 MSC Fall TERM
FOUNDATION
MT 2024 FOUNDATION Fall TERM
PHD
MT 2024 PHD Fall TERM
MBA
MT 2024 MBA Fall TERM
BCN 2024
MA
BCN 2024 MA Winter TERM
BCN 2024 MA Spring TERM
BCN 2024 MA Fall TERM
BA
BCN 2024 BA Winter TERM
BCN 2024 BA Spring TERM
BCN 2024 BA Summer TERM
BCN 2024 BA Fall TERM
BBA
BCN 2024 BBA Winter TERM
MASTER
BCN 2024 MASTER Winter TERM
BCN 2024 MASTER Spring TERM
MSC
BCN 2024 MSC Winter TERM
BCN 2024 MSC Spring TERM
BCN 2024 MSC Summer TERM ONL
BCN 2024 MSC Fall TERM
ABI
BCN 2024 ABI Winter TERM
BCN 2024 ABI Spring TERM
BCN 2024 ABI Fall TERM
MBA
BCN 2024 MBA Fall TERM
FOUNDATION
BCN 2024 FOUNDATION Fall TERM
Online 2024
MA
Online 2024 MA Winter TERM
Online 2024 MA Spring TERM
Online 2024 MA Fall TERM
BA
Online 2024 BA Winter TERM
Online 2024 BA Spring TERM
Online 2024 BA Summer TERM
Online 2024 BA Fall TERM
BBA
Online 2024 BBA Winter TERM
MASTER
Online 2024 MASTER Winter TERM
Online 2024 MASTER Spring TERM
MSC
Online 2024 MSC Winter TERM
Online 2024 MSC Spring TERM
Online 2024 MSC Summer TERM
Online 2024 MSC Fall TERM
FOUNDATION
Online 2024 FOUNDATION Fall TERM
PHD
Online 2024 PHD Fall TERM
MBA
Online 2024 MBA Fall TERM
Simulation 2024
2024 SIM Spring TERM
2024 SIM Fall TERM
Workshops & Guest Speakers 2024
2024 WRKSPK Fall TERM
Guest Speaker: Entrepreneurship and Innovation: Disruption vs Breakthrough
Guest Speaker: GBSB Global Talk "Trump vs. Harris: What’s at Stake for the Global Economy and Society?"
Guest Speaker: Mastering Digital Strategies, Trends, and Growth Tactics
Guest Speaker: MVP vs Overengineering
Guest Speaker: Intercultural communication
Guest Speaker: Blue Ocean Strategy and Business Model Innovation
Guest Speaker: HR Insights in Hospitality Management
MAD 2025
MA
MAD 2025 MA Winter TERM
MAD 2025 MA Spring TERM
MAD 2025 MA Fall TERM
MASTER
MAD 2025 MASTER Winter TERM
MAD 2025 MASTER Spring TERM
MAD 2025 MASTER Fall TERM
BA
MAD 2025 BA Winter TERM
MAD 2025 BA Spring TERM
MAD 2025 BA Fall TERM
MBA
MAD 2025 MBA Winter TERM
MAD 2025 MBA Spring TERM
MAD 2025 MBA Fall TERM
MT 2025
BA
MT 2025 BA Winter TERM
MT 2025 BA Spring TERM
MT 2025 BA Fall TERM
MSC
MT 2025 MSC Winter TERM
MT 2025 MSC Spring TERM
MT 2025 MSC Fall TERM
FOUNDATION
MT 2025 FOUNDATION Winter TERM
MT 2025 FOUNDATION Spring TERM
MT 2025 FOUNDATION Fall TERM
PHD
MT 2025 PHD Winter TERM
MT 2025 PHD Spring TERM
MT 2025 PHD Fall TERM
MBA
MT 2025 MBA Winter TERM
MT 2025 MBA Spring TERM
MT 2025 MBA Fall TERM
MT 2025 ERASMUS
BCN 2025
MA
BCN 2025 MA Winter TERM
BCN 2025 MA Spring TERM
BCN 2025 MA Fall TERM
BA
BCN 2025 BA Winter TERM
BCN 2025 BA Spring TERM
BCN 2025 BA Summer TERM
BCN 2025 BA Fall TERM
MSC
BCN 2025 MSC Winter TERM
BCN 2025 MSC Spring TERM
BCN 2025 MSC Summer TERM
BCN 2025 MSC Fall TERM
ABI
BCN 2025 ABI Winter TERM
BCN 2025 ABI Spring TERM
BCN 2025 ABI Fall TERM
MBA
BCN 2025 MBA Winter TERM
BCN 2025 MBA Spring TERM
BCN 2025 MBA Summer TERM
BCN 2025 MBA Fall TERM
FOUNDATION
BCN 2025 FOUNDATION Winter TERM
BCN 2025 FOUNDATION Spring TERM
BCN 2025 FOUNDATION Fall TERM
SUMMER SCHOOL
Online 2025
MA
Online 2025 MA Winter TERM
Online 2025 MA Spring TERM
Online 2025 MA Fall TERM
BA
Online 2025 BA Winter TERM
Online 2025 BA Spring TERM
Online 2025 BA Summer TERM
Online 2025 BA Fall TERM
MSC
Online 2025 MSC Winter TERM
Online 2025 MSC Spring TERM
Online 2025 MSC Summer TERM
Online 2025 MSC Fall TERM
FOUNDATION
Online 2025 FOUNDATION Winter TERM
Online 2025 FOUNDATION Spring TERM
Online 2025 FOUNDATION Fall TERM
PHD
Online 2025 PHD Winter TERM
Online 2025 PHD Spring TERM
Online 2025 PHD Fall TERM
MBA
Online 2025 MBA Winter TERM
Online 2025 MBA Spring TERM
Online 2025 MBA Summer TERM
Online 2025 MBA Fall TERM
Simulation 2025
2025 SIM Winter TERM
2025 SIM Spring TERM
2025 SIM Fall TERM
Workshops & Guest Speakers 2025
2025 WRKSPK Winter TERM
2025 WRKSPK Spring TERM
2025 WRKSPK Fall TERM
Home
Calendar
Library
Student Portal
You are currently using guest access
Log in
Categories
Collapse
Expand
All categories
GBSB
MAD 2026
MA
MAD 2026 MA Winter TERM
MAD 2026 MA Spring TERM
MAD 2026 MA Fall TERM
MASTER
MAD 2026 MASTER Winter TERM
MAD 2026 MASTER Spring TERM
MAD 2026 MASTER Fall TERM
BA
MAD 2026 BA Winter TERM
MAD 2026 BA Spring TERM
MAD 2026 BA Fall TERM
MBA
MAD 2026 MBA Winter TERM
MAD 2026 MBA Spring TERM
MAD 2026 MBA Fall TERM
MT 2026
BA
MT 2026 BA Winter TERM
MT 2026 BA Spring TERM
MT 2026 BA Fall TERM
MSC
MT 2026 MSC Winter TERM
MT 2026 MSC Spring TERM
MT 2026 MSC Fall TERM
FOUNDATION
MT 2026 FOUNDATION Winter TERM
MT 2026 FOUNDATION Spring TERM
MT 2026 FOUNDATION Fall TERM
PHD
MT 2026 PHD Winter TERM
MT 2026 PHD Spring TERM
MT 2026 PHD Fall TERM
MBA
MT 2026 MBA Winter TERM
MT 2026 MBA Spring TERM
MT 2026 MBA Fall TERM
MT 2026 ERASMUS
BCN 2026
MA
BCN 2026 MA Winter TERM
BCN 2026 MA Spring TERM
BCN 2026 MA Fall TERM
BA
BCN 2026 BA Winter TERM
BCN 2026 BA Spring TERM
BCN 2026 BA Summer TERM
BCN 2026 BA Fall TERM
MSC
BCN 2026 MSC Winter TERM
BCN 2026 MSC Spring TERM
BCN 2026 MSC Summer TERM
BCN 2026 MSC Fall TERM
ABI
BCN 2026 ABI Winter TERM
BCN 2026 ABI Spring TERM
BCN 2026 ABI Fall TERM
MBA
BCN 2026 MBA Winter TERM
BCN 2026 MBA Spring TERM
BCN 2026 MBA Summer TERM
BCN 2026 MBA Fall TERM
FOUNDATION
BCN 2026 FOUNDATION Winter TERM
BCN 2026 FOUNDATION Spring TERM
BCN 2026 FOUNDATION Fall TERM
SUMMER SCHOOL
Online 2026
MA
Online 2026 MA Winter TERM
Online 2026 MA Spring TERM
Online 2026 MA Fall TERM
BA
Online 2026 BA Winter TERM
Online 2026 BA Spring TERM
Online 2026 BA Summer TERM
Online 2026 BA Fall TERM
MSC
Online 2026 MSC Winter TERM
Online 2026 MSC Spring TERM
Online 2026 MSC Summer TERM
Online 2026 MSC Fall TERM
FOUNDATION
Online 2026 FOUNDATION Winter TERM
Online 2026 FOUNDATION Spring TERM
Online 2026 FOUNDATION Fall TERM
PHD
Online 2026 PHD Winter TERM
Online 2026 PHD Spring TERM
Online 2026 PHD Fall TERM
MBA
Online 2026 MBA Winter TERM
Online 2026 MBA Spring TERM
Online 2026 MBA Summer TERM
Online 2026 MBA Fall TERM
Simulation 2026
2026 SIM Winter TERM
2026 SIM Spring TERM
2026 SIM Fall TERM
Workshops & Guest Speakers 2026
2026 WRKSPK Winter TERM
2026 WRKSPK Spring TERM
2026 WRKSPK Fall TERM
COMMON
External Certifications
G-ACCELERATOR
TRAINING
TRIPLE IMPACT
IDEATION
MARKET TEST
MANAGEMENT
MENTORING
G-ACCELERATOR-2026
AgriTech
AgriTech-2026
TEMPLATES
Registration Bachelor
2025-2026
2024-2025
2023-2024
2022-2023
2021-2022
OLD
BCN 20/21
BBA
BCN 2020 BBA FALL TERM
BCN 2021 BBA WINTER TERM
BCN 2021 BBA SPRING TERM
MsC
BCN 2020 MsC FALL TERM
BCN 2021 MsC WINTER TERM
BCN 2021 MsC SPRING TERM
MA
BCN 2020 MA FALL TERM
BCN 2021 MA WINTER TERM
BCN 2021 MA SPRING TERM
MT 20/21
MAD 20/21
MsC
MAD 2020 MsC FALL TERM
MAD 2021 MsC WINTER TERM
MAD 2021 MsC SPRING TERM
MA
MAD 2020 MA FALL TERM
MAD 2021 MA WINTER TERM
MAD 2021 MA SPRING TERM
ONLINE 20/21
BBA
OL 2020 BBA FALL TERM
OL 2021 BBA WINTER TERM
OL 2021 BBA SPRING TERM
BA ONLINE MT WINTER TERM
BA ONLINE MT SPRING TERM
MsC
OL 2020 MsC FALL TERM
OL 2021 MsC WINTER TERM
OL 2021 MsC SPRING TERM
MA
OL 2020 MA FALL TERM
OL 2021 MA WINTER TERM
OL 2021 MA SPRING TERM
OL 2021 MA SUMMER TERM
MT 21/22
BA
MT 2021 BA FALL TERM
ONLINE 21/22
BBA
OL 2021 BBA FALL TERM
BA MT
OL 2021 BA MT FALL TERM
MA
OL 2021 MA FALL TERM
MsC
OL 2021 MsC FALL TERM
MAD 21/22
MA
MAD 2021 MA FALL TERM
MsC
MAD 2021 MsC FALL TERM
BCN 21/22
BBA
BCN 2021 BBA FALL TERM
BA
BCN 2021 BA FALL TERM
MsC
BCN 2021 MsC FALL TERM
MA
BCN 2021 MA FALL TERM
MT 2022
BA
MT 2022 BA Winter TERM
MT 2022 BA Spring TERM
MT 2022 BA Fall TERM
MIM
MT 2022 MIM Fall TERM
MAD 2022
MA
MAD 2022 MA Winter TERM
MAD 2022 MA Spring TERM
MAD 2022 MA Fall TERM
MSC
MAD 2022 MSC Winter TERM
MAD 2022 MSC Spring TERM
MAD 2022 MSC Fall TERM
BCN 2022
MA
BCN 2022 MA Winter TERM
BCN 2022 MA Spring TERM
BCN 2022 MA Fall TERM
BA
BCN 2022 BA Winter TERM
BCN 2022 BA Spring TERM
BCN 2022 BA Fall TERM
BBA
BCN 2022 BBA Winter TERM
BCN 2022 BBA Spring TERM
BCN 2022 BBA Fall TERM
MSC
BCN 2022 MSC Winter TERM
BCN 2022 MSC Spring TERM
BCN 2022 MSC Fall TERM
Online 2022
MA
Online 2022 MA Winter TERM
Online 2022 MA Spring TERM
Online 2022 MA Fall TERM
BA
Online 2022 BA Winter TERM
Online 2022 BA Spring TERM
Online 2022 BA Fall TERM
BBA
Online 2022 BBA Winter TERM
Online 2022 BBA Spring TERM
Online 2022 BBA Summer TERM
Online 2022 BBA Fall TERM
MSC
Online 2022 MSC Winter TERM
Online 2022 MSC Spring TERM
Online 2022 MSC Fall TERM
MIM
Online 2022 MIM Fall TERM
MT 2023
BA
MT 2023 BA Winter TERM
MT 2023 BA Spring TERM
MT 2023 BA Fall TERM
MIM
MT 2023 MIM Winter TERM
MT 2023 MIM Spring TERM
MT 2023 MIM Fall TERM
MAD 2023
MA
MAD 2023 MA Winter TERM
MAD 2023 MA Spring TERM
MAD 2023 MA Fall TERM
MSC
MAD 2023 MSC Winter TERM
MAD 2023 MSC Spring TERM
MAD 2023 MSC Fall TERM
BCN 2023
MA
BCN 2023 MA Winter TERM
BCN 2023 MA Spring TERM
BCN 2023 MA Fall TERM
BA
BCN 2023 BA Winter TERM
BCN 2023 BA Spring TERM
BCN 2023 BA Fall TERM
BBA
BCN 2023 BBA Winter TERM
BCN 2023 BBA Spring TERM
BCN 2023 BBA Fall TERM
MSC
BCN 2023 MSC Winter TERM
BCN 2023 MSC Spring TERM
BCN 2023 MSC Fall TERM
MIM
BCN 2023 MIM Fall TERM
ABI
BCN 2023 ABI Fall TERM
Online 2023
MA
Online 2023 MA Winter TERM
Online 2023 MA Spring TERM
Online 2023 MA Fall TERM
BA
Online 2023 BA Winter TERM
Online 2023 BA Spring TERM
Online 2023 BA Summer TERM
Online 2023 BA Fall TERM
BBA
Online 2023 BBA Winter TERM
Online 2023 BBA Spring TERM
Online 2023 BBA Fall TERM
MSC
Online 2023 MSC Winter TERM
Online 2023 MSC Spring TERM
Online 2023 MSC Fall TERM
MIM
Online 2023 MIM Winter TERM
Online 2023 MIM Spring TERM
Online 2023 MIM Fall TERM
MAD 2024
MA
MAD 2024 MA Winter TERM
MAD 2024 MA Spring TERM
MAD 2024 MA Fall TERM
MASTER
MAD 2024 MASTER Winter TERM
MAD 2024 MASTER Spring TERM
MAD 2024 MASTER Fall TERM
BA
MAD 2024 BA Fall TERM
MBA
MAD 2024 MBA Fall TERM
MT 2024
BA
MT 2024 BA Winter TERM
MT 2024 BA Spring TERM
MT 2024 BA Fall TERM
MSC
MT 2024 MSC Winter TERM
MT 2024 MSC Spring TERM
MT 2024 MSC Fall TERM
FOUNDATION
MT 2024 FOUNDATION Fall TERM
PHD
MT 2024 PHD Fall TERM
MBA
MT 2024 MBA Fall TERM
BCN 2024
MA
BCN 2024 MA Winter TERM
BCN 2024 MA Spring TERM
BCN 2024 MA Fall TERM
BA
BCN 2024 BA Winter TERM
BCN 2024 BA Spring TERM
BCN 2024 BA Summer TERM
BCN 2024 BA Fall TERM
BBA
BCN 2024 BBA Winter TERM
MASTER
BCN 2024 MASTER Winter TERM
BCN 2024 MASTER Spring TERM
MSC
BCN 2024 MSC Winter TERM
BCN 2024 MSC Spring TERM
BCN 2024 MSC Summer TERM ONL
BCN 2024 MSC Fall TERM
ABI
BCN 2024 ABI Winter TERM
BCN 2024 ABI Spring TERM
BCN 2024 ABI Fall TERM
MBA
BCN 2024 MBA Fall TERM
FOUNDATION
BCN 2024 FOUNDATION Fall TERM
Online 2024
MA
Online 2024 MA Winter TERM
Online 2024 MA Spring TERM
Online 2024 MA Fall TERM
BA
Online 2024 BA Winter TERM
Online 2024 BA Spring TERM
Online 2024 BA Summer TERM
Online 2024 BA Fall TERM
BBA
Online 2024 BBA Winter TERM
MASTER
Online 2024 MASTER Winter TERM
Online 2024 MASTER Spring TERM
MSC
Online 2024 MSC Winter TERM
Online 2024 MSC Spring TERM
Online 2024 MSC Summer TERM
Online 2024 MSC Fall TERM
FOUNDATION
Online 2024 FOUNDATION Fall TERM
PHD
Online 2024 PHD Fall TERM
MBA
Online 2024 MBA Fall TERM
Simulation 2024
2024 SIM Spring TERM
2024 SIM Fall TERM
Workshops & Guest Speakers 2024
2024 WRKSPK Fall TERM
Guest Speaker: Entrepreneurship and Innovation: Disruption vs Breakthrough
Guest Speaker: GBSB Global Talk "Trump vs. Harris: What’s at Stake for the Global Economy and Society?"
Guest Speaker: Mastering Digital Strategies, Trends, and Growth Tactics
Guest Speaker: MVP vs Overengineering
Guest Speaker: Intercultural communication
Guest Speaker: Blue Ocean Strategy and Business Model Innovation
Guest Speaker: HR Insights in Hospitality Management
MAD 2025
MA
MAD 2025 MA Winter TERM
MAD 2025 MA Spring TERM
MAD 2025 MA Fall TERM
MASTER
MAD 2025 MASTER Winter TERM
MAD 2025 MASTER Spring TERM
MAD 2025 MASTER Fall TERM
BA
MAD 2025 BA Winter TERM
MAD 2025 BA Spring TERM
MAD 2025 BA Fall TERM
MBA
MAD 2025 MBA Winter TERM
MAD 2025 MBA Spring TERM
MAD 2025 MBA Fall TERM
MT 2025
BA
MT 2025 BA Winter TERM
MT 2025 BA Spring TERM
MT 2025 BA Fall TERM
MSC
MT 2025 MSC Winter TERM
MT 2025 MSC Spring TERM
MT 2025 MSC Fall TERM
FOUNDATION
MT 2025 FOUNDATION Winter TERM
MT 2025 FOUNDATION Spring TERM
MT 2025 FOUNDATION Fall TERM
PHD
MT 2025 PHD Winter TERM
MT 2025 PHD Spring TERM
MT 2025 PHD Fall TERM
MBA
MT 2025 MBA Winter TERM
MT 2025 MBA Spring TERM
MT 2025 MBA Fall TERM
MT 2025 ERASMUS
BCN 2025
MA
BCN 2025 MA Winter TERM
BCN 2025 MA Spring TERM
BCN 2025 MA Fall TERM
BA
BCN 2025 BA Winter TERM
BCN 2025 BA Spring TERM
BCN 2025 BA Summer TERM
BCN 2025 BA Fall TERM
MSC
BCN 2025 MSC Winter TERM
BCN 2025 MSC Spring TERM
BCN 2025 MSC Summer TERM
BCN 2025 MSC Fall TERM
ABI
BCN 2025 ABI Winter TERM
BCN 2025 ABI Spring TERM
BCN 2025 ABI Fall TERM
MBA
BCN 2025 MBA Winter TERM
BCN 2025 MBA Spring TERM
BCN 2025 MBA Summer TERM
BCN 2025 MBA Fall TERM
FOUNDATION
BCN 2025 FOUNDATION Winter TERM
BCN 2025 FOUNDATION Spring TERM
BCN 2025 FOUNDATION Fall TERM
SUMMER SCHOOL
Online 2025
MA
Online 2025 MA Winter TERM
Online 2025 MA Spring TERM
Online 2025 MA Fall TERM
BA
Online 2025 BA Winter TERM
Online 2025 BA Spring TERM
Online 2025 BA Summer TERM
Online 2025 BA Fall TERM
MSC
Online 2025 MSC Winter TERM
Online 2025 MSC Spring TERM
Online 2025 MSC Summer TERM
Online 2025 MSC Fall TERM
FOUNDATION
Online 2025 FOUNDATION Winter TERM
Online 2025 FOUNDATION Spring TERM
Online 2025 FOUNDATION Fall TERM
PHD
Online 2025 PHD Winter TERM
Online 2025 PHD Spring TERM
Online 2025 PHD Fall TERM
MBA
Online 2025 MBA Winter TERM
Online 2025 MBA Spring TERM
Online 2025 MBA Summer TERM
Online 2025 MBA Fall TERM
Simulation 2025
2025 SIM Winter TERM
2025 SIM Spring TERM
2025 SIM Fall TERM
Workshops & Guest Speakers 2025
2025 WRKSPK Winter TERM
2025 WRKSPK Spring TERM
2025 WRKSPK Fall TERM
Home
Calendar
Library
Student Portal
Expand all
Collapse all
Course Menu
Open course index
MBA117_F25_OL
Week 6
Presentation & Recording 11
Presentation & Recording 11
Completion requirements
Mark as done
Please find the video
here
.
Click
Customer Acquisition-11.pdf
link to view the file.
Prev Section
Jump to activity
Jump to activity
Announcements
Course Syllabus
Course Materials
Student Module Satisfaction
Readings
Q&A
Presentation & Recording 1
Activity 1: Consumer Behaviour
Presentation & Recording 2
Readings + Resources 2
Formative Assessment 1
Presentation & Recording 3
Presentation & Recording 4
Activity 2
Presentation & Recording 5
Presentation & Recording 6
Activity 3
Presentation & Recording 7
Formative Assessment 2
Presentation & Recording 8
Presentation & Recording 9
Activity 4
Presentation & Recording 10
Formative Assessment 3
Presentation & Recording 12
Activity 5
Presentation & Recording 13
Presentation & Recording 14
Presentation & Recording 15
Formative Assessment 4
Presentation & Recording 16
Presentation & Recording 17
Presentation & Recording 18
Presentation & Recording 19
Presentation & Recording 20
Summative Assessment 1
Summative Assessment 2
Next Activity
