Formative Assessment 3 – 25%

Case Study Alibaba vs. Amazon FBA:

Let’s be creative - Case Study:

Alibaba.com is one of the biggest e-Commerce giants in the world. They mostly use drop shipping business models, B2B that has been successful in establishing multiple other e-Commerce platforms such as AliExpress, Shopify and more.

They use many automation techniques to optimize their customers in exporting products to different platforms.

On the other hand, Amazon FBA or Fulfillment by Amazon does the same thing, but in this case, you can stock merchandise in a stock house and interact with Amazon.

Question:

How would you suggest Amazon FBA automate their process to help clients avoid stocking costs to get a competitive edge over Alibaba?

Create a PowerPoint or other type of presentation of at least 4 slides and upload it to the formative assignment.

This is an individual task.

Use Hubspot to create a workflow + landing page

-You will get free access with your student email to Hubspot. Choose a small to medium ecommerce company with an English website. Design a workflow with Hubspot, create a corresponding landing page.

Upload a presentation documenting the process and the completed landing page and workflow with screenshots.

-Individual task