Tourism andhospitality are expanding global industries resulting in an increased demandfor skilled managers to lead and develop international organizations. Thiscourse provides an introduction to tourism and hospitality management andoffers an engaging and diverse overview of new shifts in managing tourismrelated companies, satisfying new customer demands and target markets, takingadvantage of new opportunities and better engaging employees as the keys ofsuccess in an increasingly competitive, global, technology-driven andmulti-cultural environment. The course covers areas such asopportunities, careers, responsibilities, and trends in the hospitalityindustry, as well as the evolution of this sector and its relationship withthe tourism industry. The different elements and types of establishments thatmake up the hospitality industry. Nonetheless it is included a introduction of theprofile of the potential tourist and the marketing strategies hospitality firmsmust follow to reach inbound and outbound tourism.
