Additional Readings:
- Leahy, R., Fenton, P. and Barry, H. (2022) Experiential Marketing. 1st edn. SAGE Publications Ltd. Available at: https://www.perlego.com/book/3740343
- Mc Donalds "Day of Joy" with Jessie J- Case Study:
https://www.promohire.co.uk/blog/case-study-mcdonalds-boom-bus-featuring-jesse-j