Section outline

    • Students must
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      Session 1

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      Presentation & Recording 1 File
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      Please find the video here.

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      Activity 1: Consumer Behaviour Assignment
      Opened: Sunday, 5 October 2025, 10:00 AM
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      What are the key aspects of consumer behaviour? What impact do they have on online businesses?

      Please answer these questions and write 100 to 150 words in the forum.

    • Students must
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      Session 2

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      Presentation & Recording 2 File
      Students must
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      Please find the video here.

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      Readings + Resources 2 Folder
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      Additional Readings:

      - Leahy, R., Fenton, P. and Barry, H. (2022) Experiential Marketing. 1st edn. SAGE Publications Ltd. Available at: https://www.perlego.com/book/3740343

      - Mc Donalds "Day of Joy" with Jessie J- Case Study:

      https://www.promohire.co.uk/blog/case-study-mcdonalds-boom-bus-featuring-jesse-j


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      Formative Assessment 1 Assignment
      Opened: Monday, 6 October 2025, 11:00 AM
      Due: Tuesday, 14 October 2025, 11:59 PM
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      Formative Assessment 1 – 25%

      Omnichannel Marketing

      Name one well-known e-Commerce brand (website) that uses an omnichannel marketing concept to optimize the customer experience.

      Name the different touchpoints that make the platform relevant in terms of omnichannel marketing. Support your answers with screenshots of the touchpoints.

      Create a PowerPoint or other type of presentation of at least 4 slides and upload it to the formative assignment.

       This is an individual task.