Formative Assessment 1 – 25%
Omnichannel Marketing
Name one well-known e-Commerce brand (website) that uses an omnichannel marketing concept to optimize the customer experience.
Name the different touchpoints that make the platform relevant in terms of omnichannel marketing. Support your answers with screenshots of the touchpoints.
Create a PowerPoint or other type of presentation of at least 4 slides and upload it to the formative assignment.
This is an individual task.