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  • Course Syllabus
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    Week 1
    Presentation & Recording 1
    Activity 1: Consumer Behaviour
    Presentation & Recording 2
    Readings + Resources 2
    Formative Assessment 1
    Week 2
    Presentation & Recording 3
    Presentation & Recording 4
    Activity 2
    Week 3
    Presentation & Recording 5
    Presentation & Recording 6
    Activity 3
    Week 4
    Presentation & Recording 7
    Formative Assessment 2
    Presentation & Recording 8
    Week 5
    Presentation & Recording 9
    Activity 4
    Presentation & Recording 10
    Week 6
    Presentation & Recording 11
    Formative Assessment 3
    Presentation & Recording 12
    Activity 5
    Week 7
    Presentation & Recording 13
    Presentation & Recording 14
    Week 8
    Presentation & Recording 15
    Formative Assessment 4
    Presentation & Recording 16
    Week 9
    Presentation & Recording 17
    Presentation & Recording 18
    Week 10
    Presentation & Recording 19
    Presentation & Recording 20
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MIM
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MAD 2024
MA
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MASTER
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BA
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MBA
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MT 2024
BA
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MSC
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FOUNDATION
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PHD
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MBA
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BCN 2024
MA
  • BCN 2024 MA Winter TERM
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BA
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BBA
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MASTER
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MSC
  • BCN 2024 MSC Winter TERM
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  • BCN 2024 MSC Summer TERM ONL
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ABI
  • BCN 2024 ABI Winter TERM
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MBA
  • BCN 2024 MBA Fall TERM
FOUNDATION
  • BCN 2024 FOUNDATION Fall TERM
Online 2024
MA
  • Online 2024 MA Winter TERM
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BA
  • Online 2024 BA Winter TERM
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  • Online 2024 BA Fall TERM
BBA
  • Online 2024 BBA Winter TERM
MASTER
  • Online 2024 MASTER Winter TERM
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MSC
  • Online 2024 MSC Winter TERM
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  • Online 2024 MSC Fall TERM
FOUNDATION
  • Online 2024 FOUNDATION Fall TERM
PHD
  • Online 2024 PHD Fall TERM
MBA
  • Online 2024 MBA Fall TERM
Simulation 2024
  • 2024 SIM Spring TERM
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Workshops & Guest Speakers 2024
2024 WRKSPK Fall TERM
  • Guest Speaker: Entrepreneurship and Innovation: Disruption vs Breakthrough
  • Guest Speaker: GBSB Global Talk "Trump vs. Harris: What’s at Stake for the Global Economy and Society?"
  • Guest Speaker: Mastering Digital Strategies, Trends, and Growth Tactics
  • Guest Speaker: MVP vs Overengineering
  • Guest Speaker: Intercultural communication
  • Guest Speaker: Blue Ocean Strategy and Business Model Innovation
  • Guest Speaker: HR Insights in Hospitality Management
MAD 2025
MA
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MASTER
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BA
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MBA
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MT 2025
BA
  • MT 2025 BA Winter TERM
  • MT 2025 BA Spring TERM
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MSC
  • MT 2025 MSC Winter TERM
  • MT 2025 MSC Spring TERM
  • MT 2025 MSC Fall TERM
FOUNDATION
  • MT 2025 FOUNDATION Winter TERM
  • MT 2025 FOUNDATION Spring TERM
  • MT 2025 FOUNDATION Fall TERM
PHD
  • MT 2025 PHD Winter TERM
  • MT 2025 PHD Spring TERM
  • MT 2025 PHD Fall TERM
MBA
  • MT 2025 MBA Winter TERM
  • MT 2025 MBA Spring TERM
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  • MT 2025 ERASMUS
BCN 2025
MA
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BA
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MSC
  • BCN 2025 MSC Winter TERM
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  • BCN 2025 MSC Fall TERM
ABI
  • BCN 2025 ABI Winter TERM
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  • BCN 2025 ABI Fall TERM
MBA
  • BCN 2025 MBA Winter TERM
  • BCN 2025 MBA Spring TERM
  • BCN 2025 MBA Summer TERM
  • BCN 2025 MBA Fall TERM
FOUNDATION
  • BCN 2025 FOUNDATION Winter TERM
  • BCN 2025 FOUNDATION Spring TERM
  • BCN 2025 FOUNDATION Fall TERM
  • SUMMER SCHOOL
Online 2025
MA
  • Online 2025 MA Winter TERM
  • Online 2025 MA Spring TERM
  • Online 2025 MA Fall TERM
BA
  • Online 2025 BA Winter TERM
  • Online 2025 BA Spring TERM
  • Online 2025 BA Summer TERM
  • Online 2025 BA Fall TERM
MSC
  • Online 2025 MSC Winter TERM
  • Online 2025 MSC Spring TERM
  • Online 2025 MSC Summer TERM
  • Online 2025 MSC Fall TERM
FOUNDATION
  • Online 2025 FOUNDATION Winter TERM
  • Online 2025 FOUNDATION Spring TERM
  • Online 2025 FOUNDATION Fall TERM
PHD
  • Online 2025 PHD Winter TERM
  • Online 2025 PHD Spring TERM
  • Online 2025 PHD Fall TERM
MBA
  • Online 2025 MBA Winter TERM
  • Online 2025 MBA Spring TERM
  • Online 2025 MBA Summer TERM
  • Online 2025 MBA Fall TERM
Simulation 2025
  • 2025 SIM Winter TERM
  • 2025 SIM Spring TERM
  • 2025 SIM Fall TERM
Workshops & Guest Speakers 2025
  • 2025 WRKSPK Winter TERM
  • 2025 WRKSPK Spring TERM
  • 2025 WRKSPK Fall TERM
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  1. MBA117_F25_OL
  2. General
  3. Course Syllabus

Course Syllabus

Completion requirements
Click Online Module Syllabus - Consumer Experience in the Digital Environment.pdf link to view the file.
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