Value Proposition

This is the Value Proposition Canvas, a tool designed to align your product or service with the needs and desires of your target customer. 
To fill it up, follow these guidelines:

• Customer Side (Right):

  • Customer Jobs: What your customer wants to achieve.

  • Pains: The problems or frustrations they face.

  • Gains: The benefits or results they want.

• Value Proposition Side (Left):

  • Products & Services: What you offer.

  • Pain Relievers: How your offer solves customer problems.

  • Gain Creators: How your offer creates positive outcomes.