This is the Value Proposition Canvas, a tool designed to align your product or service with the needs and desires of your target customer.
To fill it up, follow these guidelines:
Customer Side (Right):
Customer Jobs: What your customer wants to achieve.
Pains: The problems or frustrations they face.
Gains: The benefits or results they want.
Value Proposition Side (Left):
Products & Services: What you offer.
Pain Relievers: How your offer solves customer problems.
Gain Creators: How your offer creates positive outcomes.