Lean Canvas

This a crucial exercise when understanding our idea. It helps us to have a better perspective of what we are offering and what problem we are tackling. To fill it up, follow the guide on the PDF and also this small guide: 

• List the top 3 problems your target customers face.

• Include existing alternatives customers currently use.

2. Customer Segments

• Define your target users/customers.

• Identify early adopters (those most likely to try first).

3. Unique Value Proposition (UVP)

• A clear, compelling message that explains why your solution is different and worth attention.

• Focus on the main benefit and how it solves the customer’s problem.

4. Solution

• Outline the top 3 features or components of your solution.

5. Channels

• List the paths to reach customers (e.g., social media, partnerships, online ads, direct sales).

6. Revenue Streams

• Describe how you’ll make money (e.g., sales, subscriptions, ads, commissions).

7. Cost Structure

• List key costs (e.g., development, marketing, salaries, operations).

8. Key Metrics

• Identify measurable indicators of success (e.g., user growth, retention, conversion rate).

9. Unfair Advantage

• Describe what can’t easily be copied or bought (e.g., team expertise, proprietary tech, community, brand).