Description: Each student individually prepares a set of recommendations to the owners of the e-Commerce site analyzed in groups where he/she should recommend:
1) Improvements in
● customer journey,
● automation strategies,
● gamification initiatives,
● personalization,
●
customization, etc.;
2) Actions needed to be associated with changing trends and technology.
3) Design of a new e-Commerce loyalty program and customer retention strategy for the company.
Objectives:
Students are doing the project for them to be able to implement e-Commerce customer loyalty and retention strategies to an existing company in line with emerging trends and technology in the industry.
Guidelines:
· Arial, 11
· Referencing: APA
· 2000 words
Allocation of Marks:
● Give an executive summary – 5%
● Situational and market analysis of the business – 20%
The challenges
The competition
The market positioning, etc.
● Improvement recommendations – 40%
- Customer journey
- Automation strategies
- e-Commerce gamification strategies
- e-Commerce personalization
strategies
● Actions needed to be associated with changing trends and technology – 15%
● Design of a new e-Commerce loyalty programme and customer retention strategy for the company – 20%
Total Marks – 100%