Individually select a retail company that does not have an e-Commerce site. Critically evaluate the benefits of integrating an e-Commerce site into the omnichannel marketing strategy of this organization by analyzing the behavior of current customers and advantages that an e-Commerce site can provide to them and a new possibility for attracting new customers via digital channels, including proposing a strategy for e-Commerce customers’ acquisition.
Objectives:
The objective of this assignment is to help the student develop critical thinking skills in implementing an omnichannel marketing strategy and integrating the e-Commerce site into an existing online platform to attract customers through the digital channel. In addition, the objective is also to help the student develop his or her mind to propose a relevant and appropriate e-Commerce customer acquisition strategy.
Guidelines:
· Arial Size 11
· APA referencing
· 1000 words
Allocation of Marks:
· Introduction – 5%
· Evaluation and identification of key issues faced by the retail company – 20%
· Market Analysis of the retail company – 20%
· Customer Acquisition strategies/recommendations – 50%
· Conclusion – 5%
· Total Marks – 100%