Formative Assessment 4 – 25%
Usability of Shein Website
Visit the Shein international website: https://www.shein.com/ and answer the following questions:
Analyze the home page of the website and the purchasing process.
Identify the UX issues that might hinder the customer's conversion (e.g., load time, payment process, checkout, etc.), explain each issue, and make appropriate recommendations.
Create a PowerPoint or other type of presentation of at least 4 slides and upload it to the formative assignment.
This is an individual task.