GAIC Malta - Digital Marketing Strategies

Section outline

• Select section General

  General

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  • Select activity What is it about? Practical sessions on wha...

    What is it about?

    Practical sessions on what you need to know in order to think, plan and develop
    a digital marketing strategy. 

    What will you obtain?

    Clear to do list on how to create a winning digital marketing strategy that drives results. 

    What is it for?

    Make sure that your digital marketing strategy is aligned with the business goals and the customer’s needs, making it possible to increase awareness, traffic, leads, or sales. 

  • Select activity Announcements

    

    Announcements Forum
• Select section Topic 1

  Topic 1

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  • Select activity Class 1

    Class 1

  • Select activity Digital Marketing StrategyLatest updates & sta...

    Digital Marketing Strategy

    • Latest updates & statistics in Digital Marketing 
    • Traditional vs. Digital Marketing
    • Inbound Marketing Strategy 
    • Understand the customer journey and funnel 
    • Create a social media & digital marketing strategy
    • Writing a Digital Marketing Plan
    • Budget planning for a monthly, quarterly, and yearly plan
  • Select activity Digital Marketing Strategies Presentation Session 1, 2 & 3

    

    Digital Marketing Strategies Presentation Session 1, 2 & 3 File

    Completion

    Students must

    

    Mark as done
  • Select activity Digital Marketing Strategies Live Session 1

    

    Digital Marketing Strategies Live Session 1 URL

    Completion

    Students must

    

    View
  • Select activity Digital Marketing Strategies Session 1 QR Code

    

    Digital Marketing Strategies Session 1 QR Code File

    Completion

    Students must

    

    Mark as done
  • Select activity Class 2

    Class 2

  • Select activity Create Content that Drives ResultsContent Marketin...

    Create Content that Drives Results

    • Content Marketing Strategy
    • Content Marketing vs. Traditional Marketing
    • SEO Content Marketing Concept
    • Posting strategy
    • Tonality & Online Communication
    • Frequency and types of posts
    • Create designs and posts without design or Photoshop skills using online design editors
    • Repurposing the content 
    • Content creation tools
  • Select activity Digital Marketing Strategies Live Session 2

    

    Digital Marketing Strategies Live Session 2 URL

    Completion

    Students must

    

    View
  • Select activity Digital Marketing Strategies Session 2 QR Code

    

    Digital Marketing Strategies Session 2 QR Code File

    Completion

    Students must

    

    Mark as done
  • Select activity Class 3

    Class 3

  • Select activity How to Create an Omnichannel Strategy on Different...

    How to Create an Omnichannel Strategy on Different Channels

    • How to use every channel in an effective way
    • Online ads for optimized sales
    • Types of ads overview
    • Remarketing on social media and Google 
    • Analytics and reporting 
  • Select activity Digital Marketing Strategies Live Session 3

    

    Digital Marketing Strategies Live Session 3 URL

    Completion

    Students must

    

    View
  • Select activity Digital Marketing Strategies Session 3 QR Code

    

    Digital Marketing Strategies Session 3 QR Code File

    Completion

    Students must

    

    Mark as done
• Select section Material

  Material

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  • Select activity Digital Marketing Plan & Content Templates

    

    Digital Marketing Plan & Content Templates Folder

    Completion

    Students must

    

    Mark as done
  • Select activity Additional ToolsKeyword Planner https://ads.google...

    Completion

    Students must

    

    Mark as done

    Additional Tools
    

    • Keyword Planner https://ads.google.com/aw/keywordplanner 
      
    • Google Analytics https://analytics.google.com
    • Free SEO Tools  https://www.seoreviewtools.com/

    
    Reading List
    

    1. 2024 Digital Marketing Trends:
    https://www.smartinsights.com/tag/2025-digital-marketing-trends/

    2. Digital 2025 - Global Report 
    https://datareportal.com/reports/digital-2025-global-overview-report
    
    3. Inbound Marketing Strategy - Applied approach
    

    https://www.hubspot.com/inbound-marketing 

    4. How to use the New Meta Suite (formerly Facebook Business Suite)
    https://www.socialmediaexaminer.com/how-to-use-meta-business-suite 

    5. Retargeting - How to Create Retargeting Ads 
    https://blog.hubspot.com/marketing/retargeting-campaigns-beginner-guide 
    

    6. Social Media Analytics Tools - Free and Paid Tools
    https://buffer.com/library/social-media-analytics-tools/ 
    

    7. Best time to post on Social Media
    https://sproutsocial.com/insights/best-times-to-post-on-social-media/
    

    8. Google Analytics 4 GA4 - The Ultimate Guide & Tutorial
    https://backlinko.com/google-analytics-4

    
    

• Select section Forum

  Forum

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  • Select activity Course Forum

    

    Course Forum

    Completion

    Students must

    

    View

    

    Make forum posts: 1
• Select section Final Survey

  Final Survey

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  • Select activity Course Survey

    

    Course Survey Feedback

    Completion

    Students must

    

    Submit feedback

    Please take your time to provide a thoughtful evaluation of the course you just completed. Your feedback is greatly appreciated and will be used by the program to implement future improvements. Your answers are confidential and will be communicated to the professor only after being processed by administration into a format where the anonymity of each student is secured.