Class 1

Digital Marketing Strategy

• Latest updates & statistics in Digital Marketing 
• Traditional vs. Digital Marketing
• Inbound Marketing Strategy 
• Understand the customer journey and funnel 
• Create a social media & digital marketing strategy
• Writing a Digital Marketing Plan
• Budget planning for a monthly, quarterly, and yearly plan

Class 2

Create Content that Drives Results

• Content Marketing Strategy
• Content Marketing vs. Traditional Marketing
• SEO Content Marketing Concept
• Posting strategy
• Tonality & Online Communication
• Frequency and types of posts
• Create designs and posts without design or Photoshop skills using online design editors
• Repurposing the content 
• Content creation tools

Class 3

How to Create an Omnichannel Strategy on Different Channels

• How to use every channel in an effective way
• Online ads for optimized sales
• Types of ads overview
• Remarketing on social media and Google 
• Analytics and reporting