Consumer Experience in the Digital Environment

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    Lecturer : Eva Gunderman
    
    Email : eva.gundermann@faculty.gbsb.global
    

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    A. Core Readings List

     

    1)     Wang, X., & Lu, X. (2020). Understanding the Effects of Social Media on Consumer Experience: Evidence from a Natural Experiment. Journal of Business Research, 118, 252-265.

     

    2)     Shaikh, A. A., & Karjaluoto, H. (2021). Role of Social Media Influencers in Brand Loyalty and Purchase Intention. Journal of Business Research, 131, 357-368.

     

    3)     Chaffey, D. (2019). User Experience Management: Essential Skills for Leading Effective UX Teams. Kogan Page Publishers.

     

    4)     Hassenzahl, M., & Laschke, M. (2020). UX As a Brand Asset: Designing Delightful Experiences to Foster Brand Attachment. Journal of Brand Management, 27(3), 295-306.

     

    5)     Kim, J., & Kim, W. G. (2019). Exploring the Effects of Mobile Interface Design Elements on User Experience, Satisfaction, and Loyalty. International Journal of Hospitality Management, 76, 58-66.

     

    6)     Wedel, M., & Pieters, R. (2013). A Review of Eye-tracking Research in Marketing. Review of Marketing Research, 10, 123-147.

     

    7)     Plassmann, H., Venkatraman, V., Huettel, S., & Yoon, C. (2015). Consumer Neuroscience: Applications, Challenges, and Possible Solutions. Journal of Marketing Research, 52(4), 427-435.

     

    8)     Morin,C, & Renvoise,P. (2018). The Persuasion Code : How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime. Wiley.

     

    9)     Karmarkar, U. R., & Plassmann, H. (2019). Consumer Neuroscience: Past, Present, and Future. Organizational Research Methods, 22(1), 174–195. https://doi.org/10.1177/1094428117730598

     

    10) Murphy, E. R., Illes, J., & Reiner, P. B. (2008). Neuroethics of Neuromarketing. Journal of Consumer Behaviour, 7(4/5), 293–302. https://doi.org/10.1002/cb.252

     

     

    11) Batat, W. (2019). Experiential Marketing : Consumer Behavior, Customer Experience and The 7Es. Abingdon, Oxon: Routledge.

     

    12)   Berry, L. L., Carbone, L. P., & Haeckel, S. H. (2002). Managing the Total Customer Experience. MIT Sloan Management Review, 43(3), 85–89.

     

    13)   Smith, A. (2019). Consumer Behaviour and Analytics: Data Driven Decision Making (1st ed.). Routledge.

     

    14)   Harrell, E. (2019). Neuromarketing: What You Need to Know. Harvard Business Review, January.

     

    B. Supplementary Reading List

    1)     Mills, J. (2018). Shopify: The Complete Guide to Building an Amazing E-commerce Store and Making Money with Shopify! Independently Published.

     

    2)     Lindstrom, M. (2010). Buyology: Truth and Lies About Why We Buy. Currency.

     

    3)     Lohr, S. (2015). Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else. Harper Business.

     

    4)     Barbasso, L., Tardivo, G., Viassone, M., & Serravalle, F. (2018). Neuromarketing in Customer Behaviour - Customers’ Diencephalic and Mid-Brain Implications in Purchase Dynamics. In Innovation and Capacity Building (pp. 11-29). Palgrave Macmillan, Cham.

     

    5)     Lim, W. M. (2018). Demystifying neuromarketing. Journal of Business Research, 91, 205-220.

     

    6)     Lee, N., Chamberlain, L., & Brandes, L. (2018). Welcome to the Jungle! The Neuromarketing Literature Through the Eyes of a Newcomer. European Journal of Marketing.

     

    7)     Abramah, P. (2020). Shopify, Dropshipping and Blogging. Independently Published.

     

    8)     Boysen, N., de Koster, R., & Weidinger, F. (2019). Warehousing in the E-commerce Era: A Survey. European Journal of Operational Research, 277(2), 396-411.

     

    9)     Ballestar, M. T., Grau-Carles, P., & Sainz, J. (2018). Customer Segmentation in E-commerce: Applications to the Cashback Business Model. Journal of Business Research, 88, 407-414.

     

    10) Sastry, V. V. L. N. (2020). Current Technologies Employed in e-Commerce Customer Service by Leading Players. Idea Publishing.

     

    11) Liu, G., Nguyen, T. T., Zhao, G., Zha, W., Yang, J., Cao, J., ... & Chen, W. (2016, August). Repeat Buyer Prediction for E-commerce. In Proceedings of the 22nd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (pp. 155-164).

     

    Phillips, J. (2016). Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy. FT Press.

    
    

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