This course "Brand Management" concentrates on specific issues including the development and positioning of new brands, naming new brands, leveraging existing brands, managing brand life-cycle and multi-brand portfolios, designing brand identity, measuring brand value, brand equity etc.
You will be learning all the elements of brand management throughout this course while enjoying this educational experience.
You will be learning all the elements of brand management throughout this course while enjoying this educational experience.
- Teacher: Elise Chaoul