Creativity should not be considered as something “magic” or for talented people. Creativity can be learned or, better said, fostered and enhanced. This course is aimed to introduce the key concepts behind the area of New Product Generation, such as Product Launch steps and characteristics, product design, creativity, and psychological aspects related to both, creativity, and new product generation. The course focuses on the integration of different areas of knowledge and related tools: what are the steps followed to design, create, and introduce a new product, the psychology behind the adoption of a new product as far as customers/users are concerned, and the psychology behind the creative process, as far as designers are concerned. The course enhances students’ creativity, offers some design tools, and introduces philosophy such as Design Thinking. Students learn the steps of Design Thinking, as defined by Stanford and IDEO, and create some prototypes of businesses and products.
- Teacher: Gabriel Lago Blasco