New Product Development (NPD) strategy specifically tailored for Agritech and food innovation. It explains the systematic process of transforming ideas and raw materials into market-ready products that meet consumer needs, comply with regulatory and sustainability standards, and leverage advances in technology and agriculture.
You will understand the NPD framework including stages such as idea generation, screening and feasibility, prototype and formulation, scale-up, market testing, and commercialization. The presentation provides case studies of successful Agritech startups, practical insights into challenges like sustainability, digital divide, technology adaptation, and trends shaping the future of product innovation in Agritech.
The strategy is designed to guide professionals and startups in developing sustainable, innovative products in Agritech that bridge agriculture and consumer markets. It helps in managing the entire product development lifecycle from concept to market, ensuring scalability, compliance, and consumer acceptance, ultimately aiming to foster innovation that contributes to sustainability, resource efficiency, and added value for producers.
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