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CUSTOMER DEVELOPMENT STRATEGY

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    • What is it about?

       The Customer Development Strategy for startups, based on Steve Blank's methodology, covers how to discover and validate customer needs, develop product-market fit, and avoid common startup failures by focusing on real market problems rather than premature solutions.

      What will you obtain?

      You will learn how to conduct customer discovery and validation through structured interviews and feedback, how to map stakeholders and use cases, and how to evaluate product-market fit. The training provides practical tools like the Use Case Map, Stakeholder-Problem Map, Customer-Problem Fit Evaluation, and the Expanded Business Model Canvas. It also teaches how to test value propositions with customers before building the product.

      What is it for?

      This strategy aims to help startups avoid the high failure rate caused by building products without market need. It provides a framework for continuous learning and iteration to create solutions that customers truly want and will pay for. The ultimate goal is to increase startup success by ensuring the product addresses validated customer problems, fits the market, and has a viable business model to attract investment and scale effectively.

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