Market research training designed for startups, focusing on how to systematically gather and analyze market data to make informed business decisions. It highlights key factors for startup success, with an emphasis on timing the market entry and validating business ideas through research.
You will gain practical skills to prepare research briefs, design and execute market research (both qualitative and quantitative), collect and analyze data, and create reports including market sizing. The training also provides insights on how to impress investors with robust market evidence and avoid product failure by understanding customer needs and competition.
The training is meant to help startups validate their ideas early, reduce risks of launching products without demand, and ensure better alignment with market needs. It supports entrepreneurs in making data-driven decisions that enhance business viability, attract investment, and increase chances of success in competitive markets.