MARKET RESEARCH + MARKE TEST – MARKET VALIDATION STRATEGY

Topic outline

• General

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    Announcements Forum
  • What is it about?

    Market research training designed for startups, focusing on how to systematically gather and analyze market data to make informed business decisions. It highlights key factors for startup success, with an emphasis on timing the market entry and validating business ideas through research.

    What will you obtain?

    You will gain practical skills to prepare research briefs, design and execute market research (both qualitative and quantitative), collect and analyze data, and create reports including market sizing. The training also provides insights on how to impress investors with robust market evidence and avoid product failure by understanding customer needs and competition.

    What is it for?

    The training is meant to help startups validate their ideas early, reduce risks of launching products without demand, and ensure better alignment with market needs. It supports entrepreneurs in making data-driven decisions that enhance business viability, attract investment, and increase chances of success in competitive markets.

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    Forum

    Announcements Forum
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    File

    Reading File

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• Session
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    Class Presentation File

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    URL

    Live Session URL

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    15th of October 2025

• Task
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    Assignment

    TAM-SAM-SOM Assignment

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    Assignment

    Research Brief Assignment

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• Useful Material
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    Videos

    1. TED Talk - The single biggest reason why start-ups succeed

    Bill Gross: The single biggest reason why start-ups succeed | TED Talk

    2. Harvard Business Review - Why Product Launches Fail

    Lessons from New Product Launches—Cell Zone to iPad (hbr.org)

    3. 25 Lessons from 25 years of entrepreneurship experience

    Introduction to the lessons (idealab.com)

    4. TedED Project How focus groups work?

    How do focus groups work? - Hector Lanz | TED-Ed

    5. Focus group example - Healthy living

    6. Focus group example - FMCG products

    7. Focus group example - broadcast services

    
    

• Forum
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    Course Forum

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• Final Survey
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    Feedback

    Course Survey Feedback

    Submit feedback

    Please take your time to provide a thoughtful evaluation of the course you just completed. Your feedback is greatly appreciated and will be used by the program to implement future improvements. Your answers are confidential and will be communicated to the professor only after being processed by administration into a format where the anonymity of each student is secured.