Section outline
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Students mustMark as done
Videos
- TED Talk - The single biggest reason why start-ups succeed
Bill Gross: The single biggest reason why start-ups succeed | TED Talk
- Harvard Business Review - Why Product Launches Fail
Lessons from New Product Launches—Cell Zone to iPad (hbr.org)
- 25 Lessons from 25 years of entrepreneurship experience
Introduction to the lessons (idealab.com)
- TedED Project How focus groups work?
How do focus groups work? - Hector Lanz | TED-Ed
- Focus group example - Healthy living
- Focus group example - FMCG products
- Focus group example - broadcast services
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