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Destination Management & Tourism Product Conception
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Course data
General
Announcements
Q&A Forum
Course Syllabus
Course Materials
Participation
Course Evaluation
Class 1: Introduction
CLASS 1 PRESENTATION
UNWTO Tourism Definitions: TOURISM DESTINATION
50 MOST POPULAR TOURIST DESTINATIONS By FORBES TRAVELLER
Readings
Class 2: Models of Destination Management
CLASS 2 PRESENTATION PDF
CLASS 2 VIDEO LINK
YOUTUBE MEDIA AID: Stakeholders in tourism, By Dr. Hayley Stainton
YOU TUBE MEDIA AID: Destination Management Specialists Movie
READING: UNWTO GUIDELINES FOR TOURISM DESTINATION MANAGEMENT
READING: UNWTO TOURISM DEFINITIONS
Bibliography to consult.
ASSIGNMENT FOR CLASS 3 : CASE STUDY “Australia Targeting a market segment”.
Class 3: The importance of partnership and cooperation in tourism
CLASS 3 PRESENTATION: PARTNERSHIP & TARGET MARKETING
CLASS 3 VIDEO PRESENTATION
STUDY CASE PRESENTATION: AUSTRALIA TARGETING A SEGMENT MARKET
STUDY CASE VIDEO PRESENTATION
CASE STUDY: AUSTRALIA TARGETING A MARKET SEGMENT
Biblipgraphy
ASSIGNMENT FOR CLASS 4 : CASE STUDY “100% PURE NEW ZEALAND”.
Class 4: Factors Influencing Destination Development
CLASS 4 PRESENTATION PDF
CLASS 4 PRESENTATION VIDEO
CASE STUDY ¨100% PURE NEW ZEALAND¨ DESTINATION BRANDING CAMPAING
BRANDING CAMPAIGN VIDEO: 100% PURE NEWZ ZEALAND EXTENDED
Bibliography
ASSIGNMENT FOR CLASS 5: EXAMPLE FOR DEBATE IN CLASS
Class 5: Evaluating the quality of a tourist destination
CLASS 5 PRESENTATION PDF: Tourist Destination Quality & Sustainability
CLASS 5 VIDEO PRESENTATION: TOURIST DESTINATION QUALITY & SUSTAINABILITY
Bibliography
VIDEOS FOR CLASS 5
Class 6: Guest Speaker Session, Ms. Nuria Galiá, Núria Galià, Owner LuX&BO Luxury & Boutique Hotels & Destinations New York & Barcelona - Former Director Relais & Châteaux Spain, Portugal & Latin America
GUEST SPEAKER PRESENTATION: SAUDI ARABIA
VIDEOS CLASS 6 - GUEST SPEAKER
Reflection 1
Guest Speaker Session
Guest Speaker Session - Markus Pillmayer
Class 7: Visit to Castelldefels: Presentation by Local Tourism Officer about Castelldefels as a Smart Tourist destination
Class Presentation
Bibliography
Links to Resources
Workshop
Class 8: VISIT TO CONSORCI DE TURISME DEL BAIX LLOBREGAT
PDF BAIX LLOBREGAT DESTINATION MAANGEMENT By MARTA CUNILL
Readings
Links to Resources
Industrial Visit
Class 9: Marketing of towns and villages
PRESENTATION CLASS 9 PDF
LINK FOR VIDEOS CLASS 9
TOURISM: FROM CRISIS TO TRANSFORMATION UNWTO and the COVID-19 Crisi
Argentina’s Travel and Tourism Competitiveness (PDF)
Readings
Links to Resources
Class 10: Final Project
Final Project Submission
LINK PICTURES FINAL PRESENTATIONS TOURISM DESTINATIONS - CLASS 10
Final Individual Assessment
Final Individual Assessment Instructions
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Summary
Course info
Destination Management & Tourism Product Conception
Teacher:
Yuri Hidalgo Alonso
