Tourism and hospitality are expanding global industries resulting in an increased demand for skilled managers to lead and develop international organizations. This course provides an introduction to tourism and hospitality management and offers an engaging and diverse overview of new shifts in managing tourism related companies, satisfying new customer demands and target markets, taking advantage of new opportunities and better engaging employees as the keys of success in an increasingly competitive, global, technology-driven and multi-cultural environment. The course covers areas such as opportunities, careers, responsibilities, and trends in the hospitality industry, as well as the evolution of this sector and its relationship with the tourism industry. The different elements and types of establishments that make up the hospitality industry. Nonetheless it is included a introduction of the profile of the potential tourist and the marketing strategies hospitality firms must follow to reach inbound and outbound tourism.
