This unit explores how to apply management principles to the sports and eSports businesses. The purpose of this unit is to provide students with the principles and concepts identified within sports and eSports management, both B2C and B2B, and to develop critical thinking and decision-making skills through the application of marketing principles in sports and eSports industries. This unit helps students gain a professional understanding of sports and eSports management by examining in-depth the marketing mix of product, price, place, and promotion as well as by reflecting on the unique marketing opportunities for eSports and how eSports marketing differs from traditional sports marketing.
- Teacher: Stephan van Uijtregt