+ Course Objectives
-Focus on the diverse World of Luxury: Definition and
concepts; based on a psychological, social &
economically background plus now the Health Crisis (Covid19)
And how luxury was among us since the very beginning
till now. (Historical)
-Catching a predicting trends substantiated by innovation
and marketing strategies.
-Trend research methodology (Coolhunting; Qualitative
aspects) from a business perspective and their different
types of consumers.
We will explore how luxury brands and their creative
directors are changing the industry successfully and why
is becoming more challenging & in constant evolution.
-Focus on the diverse World of Luxury: Definition and
concepts; based on a psychological, social &
economically background plus now the Health Crisis (Covid19)
And how luxury was among us since the very beginning
till now. (Historical)
-Catching a predicting trends substantiated by innovation
and marketing strategies.
-Trend research methodology (Coolhunting; Qualitative
aspects) from a business perspective and their different
types of consumers.
We will explore how luxury brands and their creative
directors are changing the industry successfully and why
is becoming more challenging & in constant evolution.
- Teacher: Maya Butovskaya
- Teacher: Katarzyna Nowak
- Teacher: Victor Vazquez