This course is designed to provide students with a comprehensive understanding of the event sport management industry, including the planning, organizing, and execution of various sporting events. The course will cover topics such as event marketing, sponsorship, event logistics, risk management, and event evaluation.
The course will be delivered through a combination of lectures, group discussions, case studies, and guest speakers. The lectures will provide students with a theoretical foundation for understanding the event sport management industry, while the group discussions and case studies will provide students with an opportunity to apply the theoretical concepts to real-world scenarios.
Upon completion of this course, students will have a thorough understanding of the following topics:
1- Introduction to Event Sport Management
- Definition of event sport management
- Overview of the sport event industry
-Key players in the event sport management industry
2- Event Planning and Organization
- Event planning process
- Event feasibility analysis
- Budgeting and finance for events
- Site selection and venue management
3- Event Marketing and Promotion
- Target audience analysis
- Event branding and image
- Event advertising and promotion
- Social media marketing for events
4- Sponsorship and Fundraising for Events
- Sponsorship and fundraising strategies
- Sponsorship proposal development
- Sponsorship evaluation and measurement
5- Event Logistics and Operations
- Volunteer management
- Security and crowd control
- Transportation and parking
- Catering and concessions
6- Risk Management for Events:
- Legal issues and liabilities
- Risk assessment and analysis
- Emergency management and crisis communication
7-Event Evaluation and Measurement:
- Evaluation methods for events
- Measuring event success and impact
- Post-event analysis and feedback
This course is ideal for students who are interested in pursuing a career in event sport management or who have a passion for sports and event planning. Students will have the opportunity to work on a group project that involves planning and organizing a sporting event, which will provide them with practical experience and valuable skills in the event sport management industry.
The course will be delivered through a combination of lectures, group discussions, case studies, and guest speakers. The lectures will provide students with a theoretical foundation for understanding the event sport management industry, while the group discussions and case studies will provide students with an opportunity to apply the theoretical concepts to real-world scenarios.
Upon completion of this course, students will have a thorough understanding of the following topics:
1- Introduction to Event Sport Management
- Definition of event sport management
- Overview of the sport event industry
-Key players in the event sport management industry
2- Event Planning and Organization
- Event planning process
- Event feasibility analysis
- Budgeting and finance for events
- Site selection and venue management
3- Event Marketing and Promotion
- Target audience analysis
- Event branding and image
- Event advertising and promotion
- Social media marketing for events
4- Sponsorship and Fundraising for Events
- Sponsorship and fundraising strategies
- Sponsorship proposal development
- Sponsorship evaluation and measurement
5- Event Logistics and Operations
- Volunteer management
- Security and crowd control
- Transportation and parking
- Catering and concessions
6- Risk Management for Events:
- Legal issues and liabilities
- Risk assessment and analysis
- Emergency management and crisis communication
7-Event Evaluation and Measurement:
- Evaluation methods for events
- Measuring event success and impact
- Post-event analysis and feedback
This course is ideal for students who are interested in pursuing a career in event sport management or who have a passion for sports and event planning. Students will have the opportunity to work on a group project that involves planning and organizing a sporting event, which will provide them with practical experience and valuable skills in the event sport management industry.
- Teacher: Jon Guillermo Zurinaga