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Week 1
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Formative Assessment 1: Google NMI
Week 2
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Formative Assessment 2: Setting up a Google Ads Account
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Week 3
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Formative Assessment 3: Google Ads Buyer Persona
Readings
Formative Assessment 4: Google Keywords Identification and A/B testing
Week 4
Readings
Formative Assessment 5: Testing Methodologies and Strategies
Readings
Formative Assessment 6: Google Ads Optimizing your Campaign
Week 5
Week 6
Readings
Formative Assessment 7: Case Study 1
Readings
Formative Assessment 8: Case Study 2
Week 7
Readings
Formative Assessment 9: Practical Skills Assessment - Content Calendar
Readings
Formative Assignment 10: Case Study 3 - Growth Hacking Strategy
Week 8
Readings
Formative Assignment 11: Case Study 4 – Peugeot 107
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Guest Speaker: GBSB Global Talk "Trump vs. Harris: What’s at Stake for the Global Economy and Society?"
Guest Speaker: Mastering Digital Strategies, Trends, and Growth Tactics
Guest Speaker: MVP vs Overengineering
Guest Speaker: Intercultural communication
Guest Speaker: Blue Ocean Strategy and Business Model Innovation
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Announcements and Q&A Forum
Participation
Course Syllabus
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Announcements
Student Course/Module Satisfaction Survey
Readings
Readings
Formative Assessment 1: Google NMI
Readings
Formative Assessment 2: Setting up a Google Ads Account
Readings
Readings
Formative Assessment 3: Google Ads Buyer Persona
Readings
Formative Assessment 4: Google Keywords Identification and A/B testing
Readings
Formative Assessment 5: Testing Methodologies and Strategies
Readings
Formative Assessment 6: Google Ads Optimizing your Campaign
Readings
Formative Assessment 7: Case Study 1
Readings
Formative Assessment 8: Case Study 2
Readings
Formative Assessment 9: Practical Skills Assessment - Content Calendar
Readings
Formative Assignment 10: Case Study 3 - Growth Hacking Strategy
Readings
Formative Assignment 11: Case Study 4 – Peugeot 107
Readings