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BCN 2025 MSC Winter TERM

Social Media Marketing

Topic outline

  • Week 6

    • Class 9: Instagram Tips and Tools 

    • resource icon
      File
      Class Presentation File
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      Folder
      Readings Folder
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      Links to Resources Page

    • Class 10: Optimize your LinkedIn profile for Better Visibility 

    • resource icon
      File
      Class Presentation File
    • folder icon
      Folder
      Readings Folder
    • page icon
      Page
      Links to Resources Page

    • Homework

    • assign icon
      Assignment
      Formative Assessment 5 Written Assignment Deliverable 5

      In the same groups, define how you will be using LinkedIn as part of your social media strategy to make a good impact on the business’s social issues and challenges. Introduce the content strategy you will be implementing, objective(s), and target audience to reach the right people. To be uploaded individually on the VLE. FA5 Grade = 10%


      As shared with you individually, all of you didn't address the first part of the task hence I am requesting that you all redo and submit your FA5 by Thursday, February 29. 
      As explained in the class today, there are four sections to the task:  
      1. Define how you will be using LinkedIn as part of your social media strategy to make a good impact on the business’s social issues and challenges. 
      2. Introduce the content strategy you will be implementing
      3. objective(s), and 
      4. target audience.   
      You have to identify social issues and challenges affecting the business you chose and how you will use LinkedIn to make a good impact on them. That will help to determine whether how you intend to use LinkedIn to make a good impact on the identified social issues and challenges aligns with or can be connected to your content strategy, objectives, and target audience. 
      Answer with two or three sentences.

      Thank you.